![]() ![]() □Roblox states that their user metrics may overstate actual DAUs, hours engaged and ABPDA. These and other factors may lead users to switch to another entertainment option rapidly. ![]() This demographic may be less brand loyal and more likely to follow trends, including viral trends, than other demographics. The majority of Roblux users are under the age of 13. Roblox has been targeted in the past by sexual exploiters and pedophiles to either expose children to pornography or attempt to solicit them via chat or in person. Roblox has to pay 30% of all revenue from these stores to Apple and Google respectively. 68% of all engagement was via Apple or Android devices. 6 Risk factors that I found highly important in the first part of the risk factors:ģ4% of revenue is attributable to the Apple App Store and 18% of revenue to the Google Play Store. ![]()
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